Blossomweb Studio

  • BlossomHome
  • What We Do?Services
    • Logo Design
    • Website Design
    • SEO Audit
    • Social Media
    • Website Audit
    • Digital Maintenance
  • PortfolioOur Work
  • ArticlesBlogs
  • Happy ClientsReviews
  • Contact UsLet’s Chat

March 7, 2020

5 Critical E-Commerce SEO Mistakes To Avoid

5 Critical E-Commerce SEO Mistakes To Avoid img

The e-commerce field is really very competitive. If you want to increase sales then have to constantly come up with unique and creative ideas.

Having a well-designed e-commerce website is not enough. If you want to survive in this field you should wisely use the power of SEO. But make sure you are not doing any silly mistake that can affect your website online presence.

In this article we’ll show you the top 10 critical e-commerce SEO mistakes that you should avoid :

Mistake 1 – Not Using SSL Certificate

SSL Certificate makes your website secure by encrypting the connection between a browser and server. Yes, all the information will be encrypted and “The man in the middle” (hacker) can not fetch this information. Encrypting information includes Credit/Debit card details, Login credentials, and user’s personal information.

Not using a valid SSL Certificate in an e-commerce website is a critical problem. Every e-commerce website should use a valid SSL Certificate. Switching your website from HTTP to HTTPS also boost search ranking.

Google loves encrypted websites. You can read “Importance of SSL Certificate in 2018“.

Mistake 2 – Not Using Rich-Keywords in Product Title

If you are not placing important keywords in your product title then probably you are losing an opportunity to rank this product on search engine results. All your products in your e-commerce store should be well optimized.

The best way to find out the useful keywords is Amazon’s website. You can find trending keywords in any product you want. Some quick points to keep in mind :

  • Your product title tag should be 50-60 characters long.
  • Use hyphens instead of underscores in URLs.
  • No Duplicate URLs.
  • Don’t do “Keyword Stuff” your title tags.
  • The title must describe page content.

Mistake 3 – Blank OR Duplicate Product Description

Content is very important on any page. Not writing unique product description is your one of the biggest mistake.

Each product in your e-commerce store should have a unique and keyword-rich description. Also copying content from another big e-commerce store (like Amazon) is not good at all.

You can write short and crisp product descriptions that your customers can understand. that’s okay. But leaving it blank is not a good idea.

Mistake 4 – Not Using Search Engine Friendly URL

Always put rich keywords in your product title tags. Focus on creating a search engine friendly URL, so that it can surely benefit you in getting more traffic and sales. Some quick tips:

Have a clean URL:

It means to use a clean and professional URL with some good keywords. for example:

Good URL – https://www.example.com/accessories-for-man/watches
Bad URL – https://www.example.com/product/id=11?cat=5

Don’t use too many keywords in your product URL:

Good URL – https://www.example.com/women/flip-flops-slippers
Bad URL – https://www.example.com/collection/women/beautiful-women-flip-flops-puma-under-2000.html

Avoid duplicate keyword:

Don’t use the same keyword again and again. Avoid keyword duplicacy in product URL.

Mistake 5 – Being Dependent on PPC Only

Yes, PPC and social media ads campaigns might help driving traffic to your website. But don’t be entirely dependent on PPC only. Use proper SEO efforts also to get some organic search traffic.

Let’s have a look on this screenshots. This is the screenshots of Google search for the keyword phrase “buy iPhone online UK”.

PPC AdsIn this screenshots, Google is showing some PPC ads at the bottom of the page. above that, you will see natural search results. Yes, you will get non-lasting traffic while using PPC ads campaign for your website. But this traffic will only last long till you’re using the ads campaign. When you stop using these campaign your traffic will be gone.

It’s not like using PPC ads is bad, but it depends. The ideas here are using PPC ads along with proper SEO efforts.

Final Analysis

There are some more SEO mistakes that you should avoid in an e-commerce store like:

  • No Schema markup
  • Not having a blog
  • Not promoting products on social platforms
  • No product reviews
  • No image alt text
  • Slow website loading

And the list goes on. You can also read “SEO Trends in 2018. How to boost your business sales.”

GET FREE SEO AUDIT NOW !

Filed Under: Digital marketing Tagged With: digital marketing, ecommorce store mistakes, ecommorce website, online marketing, seo mistakes to avoid, website seo, website seo mistakes

Previous
Next

Reviews

VIEW ALL REVIEWS

Recent Posts

  • Making an Effective Advertising Campaign
  • 5 Things to Keep in Mind Before Starting an eCommerce Store
  • 5 Tips To Increase Your Website Traffic In 2020
  • 4 Cost Effective Digital Techniques During Covid-19
  • Top 5 reasons your eCommerce website visitor are abandoning orders

Our Reviews

client-review101
client-review102
client-review103
client-review104
client-review105
client-review106
VIEW ALL REVIEWS

Our Portfolio

sidebar-portfolio

VIEW OUR PORTFOLIO

blossomweb-lets-elevate-your-business
GET IN TOUCH
DIGTAL MAINTENANCE
"Only 4% of website visitors are ready to buy." "Only 4% of website visitors are ready to buy."
We are here to provide you with the best logo, bra We are here to provide you with the best logo, branding, website design, digital marketing, and web maintenance solutions for our esteemed clients.

Get in touch with us.

Email Us - hello@theblossomweb.com OR WhatsApp (UK): +447507910808 | Call Us (UAE): +971 58 571 7108
"93% of small business owners think that having a "93% of small business owners think that having a website is the most effective digital marketing strategy."
@blossomwebstudio offers custom mobile app develop @blossomwebstudio offers custom mobile app development services across the globe. We build world-class mobile apps on iOS and Android. 

Please get in touch with us. 

Email Us - hello@theblossomweb.com OR WhatsApp (UK): +447507910808 | Call Us (UAE): +971 58 571 7108
"Good marketing makes the company look smart. Grea "Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov
.
.
Follow us @blossomwebstudio
Follow on Instagram

blossom-facebook blossom-instagram blossom-tiktok


whastapp-UK-icon


whastapp-UAE-icon

Copyright © 2023 · Blossom Web Studio

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

Blossomweb Studio
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Cookie Policy

More information about our Cookie Policy