Blogging is a marketing tactic that provides your business more online visibility.
No doubt, Blogging is really a crucial part of running a business. Today, every single online business should have their own blog doesn't matter if its a small business or a big growing business.
The main advantage of blogging is, it adds one more indexed page on your business website, that means it's one more opportunity for you to show up in Google search results.
You may have a beautiful design user-friendly website, but it's your content that can help you in generating more traffic and leads.
There are lots of benefits of having a blog in your website, and in this article, we'll show you Top 5 reasons why you should regularly add new content to your website blog.
#1. Increase website search engine traffic
In today's world, the competition is very high. If you need high traffic in order to promote your services, sell your offline/digital product, and increase brand awareness then blogging can play an important role.
Regularly blogging helps you get more organic traffic and sales for your business. According to Hubspot, Companies that published 16 or more articles per month gets around 4 times more traffic as compared to companies that published 1-4 articles in a month.
Source - Hubspot
So the key factor is to write as many articles as you possibly can. The more articles you have, the more likely you are to catch the visitors.
#2. It Boosts your Sales
If you want to sell your business products, promote your services then you need traffic. Now, you already know that adding new articles regularly to your blog can help you get more traffic, so now you have the opportunity to convert that traffic into business sales.
The idea here is to add an eye-catching "lead-generating call to action" button at the end of every blog post.
This call to action button may be the popular product that you wanna sale, it can be your awesome business service, it can be a free ebook, free webinars etc. It's simple as this :
- A visitor comes to your website through the power of the blog
- Read the blog and come to the bottom of the page
- They see your "Call to action" service button and click on it
- Fill out the form, submits information and buy your service
That might not work for 100% readers, but you should give it a try.
#3. It Supports Social Media Initiatives
Blogging helps to keep your social media presence going. All you need to write a good lengthy article (approx. 1500+ words article) and share it on popular social media like Facebook, Google+, Twitter, Linkedin, Myspace, Reddit, StumbleUpon, and Quora.
Today, lots of readers spent their time on social media. They can also click on your shared link. Just focus on making your blog title and image super attractive.
The more you share your blog on these social media platforms, the more traffic you will get for your website.
#4. Regular Readers
If you are providing high-quality regular content to your readers, they will look forward to the newly published article on your blog page.
Just set a fixed time, if you are adding 1 blog each day, or 3 blogs each week that okay! Just follow the same routine each week. In this way, your loyal readers will know at what time the new post is coming to your blog so that they can enjoy it.
It will also build brand loyalty.
#5. Allows you to maintain website 'freshness factor'
Just tell me, what was the last time you update your website product page or service page. along the back, right! cause we normally don't update our website inner pages like about, contact, product pages, right!
So Blog helps to maintain your website 'Freshness factor'.
Google loves to see new content on a website. So that it can reward the site with better visibility.
Yes, you should add fresh content to your website/blog regularly in order to drive more traffic. This is an effective way to increase brand loyalty.
Blogging is free. You don't have to buy some premium ads campaign to get more website traffic if you are doing it regularly.
It is one of the best ways to differentiate your business from your competitors. By doing it regularly, you are growing your website search traffic, customer trust on your brand and website sales.
Happy Blogging! :-)