SEO is a very big and constantly changing industry. When you search on Google "What is SEO" you will find thousands of thousands of articles written about SEO. Millions of businesses are using SEO to increase their website traffic. However, there are also misconceptions about SEO that actually are not true at all.
In this article, we'll discuss 7 SEO myths that you should ignore.
1. H1 Heading Tag Helps to Increase Search Ranking
H1 tag is an important heading tag and every page should have an H1 heading tag. But the H1 tag is not an important on-page ranking factor. It does not simply help you to get more traffic.
What it does is, it will help you to organize and break up your content in a better way, so that user can read your website content easily. and they can find it more understandable. However H1 tag directly helps to create the better user experience and users might feel comfortable checking out other pages of your website. that will automatically reduce your website's bounce rate.
2. Guest Blogging is Out of Date
Guest blogging is a process in which a blogger write content for other blogs (of a similar industry) to get some quality backlink for his own blog.
In simple words the first person writes an article for another blog of a similar field, the second person publishes his article on his blog and the first person gets a quality backlink for his website. It's a win-win situation.
Now back to the topic, there is a misconception about guest blogging. Lots of marketers think "Guest blogging is obsolete". But that's not right.
Matt Cutts said in 2014, that "if you're using guest blogging as a way to get links … stop." this statement caused an uproar preaching. After that, he tweeted and his words were:
Some quick points which we should keep in mind while doing guest blogging:
- Avoid spammy blogs
- Write unique and quality content for others
- Write for big names in your industry so that you can get high-quality backlinks
- Avoid a blog that has duplicate content
3. Pop-ups Effect on Your Website Ranking
Google didn't penalize all the pop-ups, but you should avoid pop-ups which are getting in the way of a user's ability to access webpage information especially in mobile.
For example, if a mobile user land on your website's home page, and immediately he sees a full-screen mobile pop-up which hides all the main page information and shows him some other un-useful content and disrupts the mobile user experience. That might affect your website's ranking on search engines.
4. All Images don't need ALT and Title Text
First, all of your website images do need proper ALT and relevant file name. It makes search engine works easy to find out what the images are all about.
So make sure you properly optimize all your website images.
5. Meta Descriptions & Meta Keywords Increase Website Ranking
This is another misconception about On-Site SEO. For those who don't know, meta descriptions are short summaries of a web page which appear in search engine results, when a user searches his query on the web. Meta descriptions appear beneath title tag and website link.
Now many people think that it will help in increasing website ranking but that's not correct. Meta descriptions do not play a big role in website ranking. Now lots of people will ask if they really don't matter in website ranking "why don't we just copy/paste" the answer is Google duplicate content penalty will check your website and find out duplicate content and meta descriptions.
So our recommendation is written some useful and unique meta descriptions for your website users, not for search engine.
6. We Don't Need Blog For Getting Website Traffic
Every website needs quality content and so blogging is the best solution. This is one of the most cost-effective ways to market your online business.
Now some business owners don't think it is very helpful for their business and they put them on the very last priority, which is their biggest mistake.
Blogging generates website traffic, website sales, and leads, customer conversions. We recommended that you start blogging right away if you want to see some benefits for your business.
7. My Website Homepage Needs a Lot of Content
Your website homepage doesn't need lots of content but it should be long enough to clarify about your business information, business services, and business location. means what your business is all about, what services you provide to your customers and where it's located.
Your client should be satisfied after reading all these information, he should not be underwhelmed.