Are you still struggling to drive high-quality traffic for your business website?
How will you impress search engines like Google to keep your website on top of the search results?
As we have already discussed "How important SEO is for your online business." Now you should focus more on your website traffic.
In this article, we will highlight the top 6 SEO trends(Old & New) in 2018 that you should follow and focus on.
#1. Mobile Optimization
Website responsiveness is an essential part if you want your website to come up on top of search results. According to a report, 57% of all internet users use their mobile phone to surf the web, but many websites still are not designed to adapt to the small screen sizes.
Source - Google
Google also launched AMP (Accelerated Mobile Page) project in 2016. After that Google started sending web users to AMP pages for offering a better user experience.
Not only your website should be mobile optimized, but it should load quickly on small screens.
#2. Use SSL for your Website
If you are not using HTTPS Protocol for your website in 2018, your online brand is in big risk, cause Google is going to flag your website.
Yes, if your online business doesn't have a valid SSL, then Google will display a 'Not Secure' notification in your website URL bar. So get a valid SSL Certificate as soon as possible. SSL also make your website secure by creating an encrypted connection between browser and web server.
Source - Netcraft News
We have already written a full article about it, you can read "Why you should use the SSL Certificate in 2018"
Also using SSL Certificate increase your search engine position. Your business will get better traffic and search engine position when switching to HTTPS.
#3. Use Chatbots to Decrease Bounce Rate
Chatbots act as representatives of the online business and it helps in increasing customer involvement. Chatbots are the hot topic in 2018, and it can provide customers support 24 hours a day.
Chatbots are great tools to reduce bounce rate for a website. They also help a user in process of selecting a trending (& useful) product and make a purchase.
Have a look :
#4. Make your Existing Article Pages Longer
Having a blog page on your website is crucial. If you already have a blog, it's great, but are you writing high-quality and longer articles for your website?
Existing articles already have authority.
Source - Backlinko
Find some articles, which are doing good on Google and getting some quality traffic. Refresh it with some unique and updated quality information and then publish it. You see its quite easier to take an existing article of 1000 words and describing it in 2000+ words as compared to writing a fresh article.
Writing 2,000+ words article may be a time-consuming task but it will definitely benefit you in the future.
#5. Improve Website Speed
In 2010, Google announced that website speed is an important ranking factor in SEO. So if you want better search position in search engine makes sure your website load fasts in desktop as well as mobile devices.
According to Akamai and Gomez recent survey, nearly half of the website users expect a website to load in under 2 seconds or less. If you have an online e-commerce store then website speed is a crucial part.
Google has already launched the "PageSpeed Tool" to help web developers improve a website loading speed. and there are also some online tools available which you can use for checking and improving website performance, these are:
#6. Build Quality Backlinks
When it comes to determining a website search ranking, links are still the #1 factor. Link building aims to increase a website traffic and sales.
Source - Moz.com
It's a way of passing a link juice from a well reputable website to a poor website. Some activities include:
- Content Marketing
- Digital PR
- Promotion & Outreach
Get more information about backlinks and Offsite SEO from HERE.
SEO is a constantly changing industry. Business owners and marketers have to adapt quickly. If you want more personalized advice for your online business, let's get in touch.