SEO will not be dead in upcoming years, in fact, it will gain popularity in the upcoming years. Every website needs a good on site and off site SEO. A website is unuseful without proper on-site SEO.
So in this article, we'll show you the top 10 most critical SEO mistakes to avoid, so let's start.
1. No Keyword Strategy
There's a big difference between hard work and smart work. SEO is all about doing smart work and choosing the right keywords for your website. This is the first and most important step which needs to be done properly.
There are lots of FREE and easy online tools including "Google's Keyword Planner" which can help you choose the right keywords for your website. Take your time, find the perfect keywords and work on them.
2. Duplicate content
Google is smart and doesn't like copied content at all. Google's search spiders tool expect unique content for all unique page URLs.
Also, we recommend you don't use any article rewriter tools otherwise Google might penalize your site anytime.
3. No Proper Image Optimization
Each and every image needs to be optimized if you want to rank your website on google search results. Image optimization is a very important part which should not be ignored. Some quick tips :
- Rename your image before uploading to the website (with proper keywords)
Use proper keywords in your website images. Whatever type of image you are using in your website make sure to rename it before uploading. For example, if you are using a "web design" image, then you can use:
Good example: "website-design-in-UK.jpeg"
Bad example: "abc-123.jpeg"
- Compress your website images before uploading it
Yes, don't use heavy images which can slow down the speed of your website. Always compress your website images before uploading it to the website. For, this you can use some FREE online image compression tools like:
- Put proper Title and ALT attributes
Don't forget to put your proper image title and ALT attributes. This will be beneficial for your website onsite SEO.
4. Avoiding Title Tags and Meta Descriptions
In simple words, Title tags are the clickable links that are shown on search engine results. so that users can click on them and they can find the information which they were looking. And meta descriptions are just like excerpt (OR say concise summaries) of a page.
Both meta title and descriptions are an essential part of a page which help the search engine to understand what the page is all about.
<title>Page short title</title>
<meta name="description" content="Page short excerpt" />
Some quick tips:
- Keep your page title under 60 characters
- Use right keywords in the page title
- Don't use repeating keywords
5. Get Rid of All Broken Links
Broken links are those pages which show "404 page not found" error. When a web developer deleted a page, renamed or moved a page. A broken link can negatively affect your website SEO and can seriously damage your website ranking.
A broken link is the most annoy thing for a page visitor. We recommend you to find and remove all your website's broken links as soon as possible. Google Webmaster Tools is the best way to find and remove broken links from a website.
6. Not using SSL (Secure Socket Layer)
Not migrating your site from HTTP to HTTPS is not a good idea. SSL has become an essential part of a website. Google also announced that it will flag all the unencrypted websites from now on.
You can rethe ad full article here - Importance of SSL Certificate in 2018
7. Not Optimized for Mobile Devices
This is another critical mistake which could harm your website's ranking on search results. The statistic of mobile users is increasing very fast. Nowadays people want information and they want it fast on the move. According to a recent study, more than 71% of web users are browsing the internet on their mobile devices.
So make sure your website is mobile and tab responsive. Some quick tips:
- Check website structure
- Check loading speed on the mobile device
- Don't use annoying pop-ups on mobile and other devices
- Every page should be responsive
8. Avoiding Technical SEO Errors
Avoiding technical SEO errors is not a smart move. For example using more than one H1 heading in a page, incorrect use of "noindex" tag, not having useful internal and external links, lots of broken links will harm your SEO efforts.
9. Not Regularly Updating Website Content
Google loves to crawl sites with fresh content and useful information. Regularly updating your website content could be beneficial for your site's search ranking.
If your website's content and articles are not making a good impression then just update them. Update your articles, remove all un-useful information and make it fresh. Just try it and see the magic.
10. Not Staying Up To Date with Google's Algorithm Updates
SEO is constantly changing. Nowadays companies are paying much more attention to the latest SEO news and updates. Not staying up to date in this dynamically changing field, is a loss. Some useful sites which you might useful:
- Search Engine Journal