According to research, 85% of users looking for a product/service start their hunt online.
If they search their precious queries on the internet, then your website should come up in the search results. If you want to sell your product/service online, this is the most important part. This is the power of SEO.
Search engine optimization (SEO) is a type of process of increasing the quantity (& quality) of a website traffic through search engine tools.
Research shows that websites that coming up to the first page of Google search results get around 95% of clicks.
How To Do SEO
Professional SEO agency uses their technical and creative activities for getting quality website traffic for a website. Usually, they do 'Onsite SEO' and 'Offsite SEO' both for a website depending on your SEO plan.
Onsite SEO simply means optimizing the content of a website to improve the accessibility and experience of web users. Some activities include:
Keyword Research: Keyword researching is a type of mechanism in which an SEO Expert research the type of words and frequency used by a web user while finding a particular product or service.
Onsite Optimization: Improving the website layouts, content, images, internal and external links etc. comes in this part.
Website Auditing: Website auditing is a 'website analysis process' to find out any shortcomings of the website to improve it. Read the full article about Website Auditing here.
Offsite SEO is a type of mechanism which carried outside of a website to improve organic visibility. This is also referred to as 'Link building' which aims to increase the website's quality traffic.
In simple words, a reputable website can pass a quality link to a poor website. so that it can increase the number of visitors to a poor website. Some activities include:
Content Marketing: Reputable websites link to extraordinary web content. so writing some unique and quality content can help in getting these links. This might include an awesome article, a guide, how to guide or an infographic with informative data.
Digital PR: This might includes writing and creating for external publications, original research, product placement and much more.
Promotion & Outreach: This can be online and offline promotion, including communicating with bloggers, influencers, journalists about a product, service, resource to earn links to a website.
Online Resources To Learn SEO
How Much Should You Pay For SEO
It totally depends on the type of business, the website you run and what is a market situation in your particular business area.
SEO pricing can be considered by :
- Business Situation: Where your business currently located?
- Business Goal: Where do you want to be?
- Timeline: How fast you want to be there?
An average SEO expert charges between $50-$100 per hour. Further, the average monthly lies between $500-$1000 per month. For more information, you can also get in touch with us.